What’s the weather got to do with Marketing?
As temperatures hit an all-time high in July, I’ve been thinking about how the weather affects Marketing. Does it affect the way we plan advertising campaigns?
Thermal Marketing – Is there such a thing?
What sparked the thought was an interesting article from PR Week, spotted in my inbox shortly after ’the hottest day on record’ last week. The intro, by editor John Harrington, posed the question “When to newsjack and when not to newsjack?”
Usually I’d say it’s good to be current. I refer back to an email I received from a print supplier in the run up to the platinum jubilee weekend.
It was addressed ‘Dear Prints and Printsesses…’!
Hats off to Solo Press. I’d be very proud of that, if it had come out of one of our ideas sessions.
In the PR Week Opinion piece, Phoebe Russell, brand director at Rise in Seven, includes the Nando’s ad in her selection of work up for discussion. She said, at Rise at Seven, they call it ‘fast-vertising…advertising at the speed of culture” and the Nando’s ad was a perfect example.
But newsjacking aside, the weather DOES affect marketing!
By Jan Lewis – Head of Graphic Design & Brand Identity