“THERE’S NO SUCH
THING AS DIGITAL MARKETING…
…JUST MARKETING, IN A DIGITAL WORLD!”
PAY PER CLICK ADVERTISING
Pay-Per-Click (PPC) is an internet advertising model used to drive traffic to websites.
An advertiser pays a publisher (typically a search engine, website owner, or a network of websites)
ONLY when the ad is clicked, e.g £0.50 per click.
Here are just some of the advertising options available to clients in 2021…
EMAIL & LIST BUYING
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list).
An Opt-in email list can be purchased (or rented) by third party data providers.
Opt-in email lists are a database of contacts that have agreed to receive emails from third party senders.
Technically, there’s no such thing as an opt-in list for sale.
The fact is, email providers like Gmail, Yahoo and Hotmail don’t consider ‘purchased lists’ from a third party to be opt-in at all.
If you have been sent the actual email addresses you will be in breach of GDPR, which could result in you and/or your business being blacklisted.
If the people you’re emailing did not sign-up with you directly, then it’s considered unsolicited.
However, asking a third party to email their list on your behalf is accepted.
Why shouldn’t you ‘buy’ an email list according to Google?
• You’ll violate the rules of consent under GDPR
• Reputable email marketing services don’t let you send emails to lists you’ve bought
• Good email address lists aren’t for sale
• People on a purchased or rented list don’t actually know you
The best approach is to ‘rent’ a list from a recognised company with good affiliations.
.LEARN ABOUT SEARCH ENGINE OPTIMISATION >>