IF YOU ARE A START-UP BUSINESS
If you’re a start-up, you need a logo to represent your new business,
but don’t stress about it – it’s not a tattoo!
Your business name should be well considered but your logo can grow
and change with your business (even Apple didn’t start with the infamous apple icon.
They had they had an illustration of Sir Isaac Newton sitting under an apple tree).
Brief your designer concisely, and invest in multiple executions in order to test all the options.