ABOUT MC2 MARKETING

Ian Mullins – Head of Strategy & Storytelling

Ian has spent over 30 years in media, marketing and business and takes great care in listening to his clients before making any recommendations.

During his Advertising and Marketing career, Ian has worked for three of the top five media agencies in London.

He has launched and managed marketing campaigns for UK & Global brands including Emirates Airlines, Hitachi, Express Newspapers and many more.

He has been responsible for spending over £100m on behalf of clients and is now enjoying sharing that knowledge and experience with small businesses.

Ian and the team now work with budgets from £1,000 to £100,000.

Not only a great media thinker, Ian also put his own money where his mouth is and launched his own social network www.thesocialgolfer.com, which was in profit by its second year of operation.

He is keen to drive Consistency and Clarity online and offline and has a superb knack of explaining things simply and concisely.

Jan Lewis – Head of Graphic Design & Brand Identity

Jan presents herself as Jan Lewis Creative. She has been freelancing for 25 years and has no plans to switch careers anytime soon. In fact, Jan loves her job!

Why? It’s a combination of the variety of clients we work with and the fact that no two briefs are the same. Jan believes every client is unique and each brand or product has a different story to tell, and that is what keeps her interested in the world of design.

Jan always asks ‘what happens next?’ to the materials she creates, and only uses responsibly sourced materials wherever possible. “The world doesn’t need any more laminated print or fluffy bug giveaways”.

Jan has a number of London Agency clients and works with them for brands including the NHS, L&Q, Avast and Britvic.

The rest of her time is spent developing logos and imagery for MC2 Marketing and its clients. Jan wouldn’t tell you, but she’s REALLY GOOD at what she does!

Adam Croot – Head of Development & Databases

Adam joined MC2 in 2018. He writes code and actually understands how it all works. He loves a challenge and creating new and more efficient ways to get stuff done.

Self taught, he once built a self-driving robot lawnmower – including designing and building the circuit!

He also once broadcast an album launch party from the O2, to 300,000 people worldwide, way before YouTube Live was a thing.

“I’ve written code since I was 11. In the time since, a computer has done what I’ve asked, successfully, on at least three occasions!”

He’s very humble is Adam, but he is also a key reason why MC2 won the WooRank Best SEO Agency Strategy Award 2021 for our work on The Social Golfer.

When he’s not working (like, never!), he likes to cook and put broken cars back together.

David Wilson – Head of PR

A public relations specialist for 30 years, he draws on the practical understanding of leading teams in blue chip companies including P&O Ferries, British Airways & Pfizer.

His previously roles include Group Managing Director of a top-10 global PR agency group.

David founded our PR agency partner – Junction Communications – in 2015 and believes in the need for a clear message in any public relations output, no matter the channel or mechanism for delivering it.

He loves the challenge of helping clients who are at a communications crossroads – be they new to market, needing greater impetus and brand recognition or those requiring a change of approach or direction, and/or major reputational threats.

He has devised campaigns for individuals and organisations across most industry sectors, including: Bath Rugby, Carnival Corporation, Chelsea FC, Emirates, G4S, L&G, Novartis, P&O Cruises, Saab Technologies, SITA and Volvo.

Darren Redwood – Social Media Planner

Darren joined the MC2 team in 2023 after forming a close partnership with Ian and The Social Golfer.

Darren specialises in Social Media advertising and Email Marketing.

He has over a decade’s worth of experience within the golf industry, but with his knowledge and skill set, his technical expertise can be applied to any industry.

His background in agencies and client side, means he fully understands the importance of the brief.

When not working, Darren can usually be found on the golf course (in the trees), watching sport (cricket) or yes, on Social Media.

Kevin Booth – WordPress Content Manager

Kevin joined the team in August 2022 after starting life as an MC2 client.

With a background in the forces and international project management, he has great organisational skills and an eye for detail.

He is also using his role to improve his overall WordPress skills and clearly has an enquiring mind, which is a must when working with websites.

Within a matter of months, Kevin has made himself a vital member of the MC2 family and when he is not working for us, he can be found on the golf course.

In May 2022, he had the privilege of Captaining Team Europe at the disability Ryder Cup style matchplay event, The Cairns Cup at The Shire London.

Sarah Todhunter – Content Writer

Sarah comes from a sales and content marketing background and works with MC2 as our Lead Content Writer.

Sarah creates optimised blog posts and web pages, taking into account the need for good SEO, thus improving our clients’ online presence.

Trading as Fyxen Copywriters, Sarah has written for clients across the globe and from all industries, from start-ups to multinationals.

Her MC2 projects include transport, construction and charity organisations, to name but a few.

With a focus on demonstrating expertise, authority and trust, Sarah’s people-centred writing complements MC2’s approach to strategic SEO.

Sam Davis – Database Manager

Sam was a client of MC2 Marketing for 5 years and joined the team in 2024 to work on a part-time basis. 

Primarily, she works on a management of content for our client, The Social Golfer.

Sam’s experience is based in bookkeeping and spreadsheet management but she has now turned her hand to database management and Google Analytics and Google ads.

When she is not got her buried in Excel and Google Sheets she can be found walkig and trekking around the UK.