Thermal Marketing - Advertising in Hot and cold weather - MC2 Marketing, Essex

What’s the weather got to do with Marketing?

As temperatures hit an all-time high in July, I’ve been thinking about how the weather affects Marketing. Does it affect the way we plan advertising campaigns? Thermal Marketing – Is there such a thing? What sparked the thought was an interesting article from PR Week, spotted in my inbox shortly after ’the hottest day on record’…
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