GOOGLE KNOWS EVERYTHING
Google uses over 400 data points to determine which website is placed higher than another.
How do we know this? Well, we’ve spent the last ten years learning and understanding what Google wants.
And in short, there is no quick solution.
However, if you follow the Google guidelines or as we say, follow ‘Best Practice’, you will soon find your website climbing the rankings.
In addition, it is paramount that you keep an eye on your competitors’ websites, especially those appearing in the Top 3 positions.
If you can audit their website, you can understand why Google ranks their site above yours.