SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION – DOES IT WORK? 

So, as you probably know, there is a lot of mystique surrounding what some call the dark art of Search Engine Optimisation.

However, once you get past the smoke and mirrors that some agencies create around this subject, it really is a straight-forward process.

SEO requires planning and discipline, and a good all-round knowledge of your subject.

While many businesses don’t have the knowledge or patience to get their website to the top of the search engine rankings, for those that do, there are superb rewards.

Getting to the top of Google is difficult when you don’t know ‘the system’, and given that 85% of all clicks come from the ‘natural search results’ e.g. 85% of Google users DON’T click on ads, developing good content is paramount.

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“DON’T THINK OF MARKETING
AS A COST, THINK OF IT AS AN
INVESTMENT IN YOUR BUISINESS”

USING WEBSITE AUDIT TOOLS

At MC2 Marketing, we have invested in and use many online auditing tools including WooRank, GT Metrix, Pingdom, Ahrefs, SEM Rush, Screaming Frog, BrightLocal and Google’s own tools such as Google Lighthouse, to assess your website.

Some of our recent successes include ranking a client website at Position 1, Page 1 and top of Google My Business listing, all at the same time.

We offer a free website audit to all new cleints using the tools above and analyse the overall user experience before making any recommendations to you.

Does Search Engine Optimisation (SEO) really work?

In a keyword…YES!

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“WE ARE LIVING IN A REVIEW CULTURE AND
YOU CAN’T IGNORE THE IMPORTANCE
OF A GOOD ONLINE REPUTATION”


GOOGLE KNOWS EVERYTHING

Google uses over 400 data points to determine which website is placed higher than another.

How do we know this? Well, we’ve spent the last ten years learning and understanding what Google wants.

And in short, there is no quick solution.

However, if you follow the Google guidelines or as we say, follow ‘Best Practice, you will soon find your website climbing the rankings.

In addition, it is paramount that you keep an eye on your competitors’ websites, especially those appearing in the Top 3 positions.

If you can audit their website, you can understand why Google ranks their site above yours.

SEO – THE FACTORS

Some of the factors that you will need to consider, in order to get your site ranking in Google’s listings:

• A relevant Domain/Website name and address
• Researched Post Titles – up to 70 characters 
• Fully Optimized Meta Data – up to 320 characters
• Unique and structured content – min. 400 words
• Optimisation – What terms do people search for
• Page indexing – Make your page visiable
• Page Loading Speeds, very important for mobile
• Image optimization
• Sitemap Submission
• Internal relevant page linking
• Mobile friendly layouts
• Blog Posting and Authority linking
• Template Optimisation

Additional factors that effect Search Engine Optimisation:

• Backlinks from authority sites in your sector
• Guest Posting on other sector websites
• GMP- Updating Google Business Profile • Social Media likes and comments by your peers
• Security Issues e.g. Http vs Https
• Online Reputation e.g. Google Reviews etc
• Citation – Making your business details consistent
• Directory – Ensuring your business is listed

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