Our Work

We have been privileged to work with some great brands over the years and here are some of our favourite campaigns …

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Performalytics –  2016/17

PerformalyticsStrategy: Real Data, Real Insight

  • Develop new brand identity
  • Create a set of brand values
  • Design & build new website
  • Produce a Pitch Doc for new business
  • Create and implement new copy line
  • Source, buy & implement new brand imagery
  • Create and model new client packages
  • Advise, tag and implement SEO strategy

Results (2016)

  • Three new business wins in first 6 months since changes
  • Improved brand perception
  • Greater client understanding of products and services

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Propser (Effective Practice Management) –  2016

Prosper - Effective Practice ManagementStrategy: Raising Your Game

  • Develop brand identity from stratch
  • Create a set of brand values
  • Create and implement new copy line
  • Design & oversee new website build
  • Source, buy & implement new brand imagery
  • Produced an investor doc
  • Entered for HDA* awards

Results (2016)

  • Beta registration target met in one month
  • Formed alliance with CIMA in first 3 month of launch
  • Won *Hertfordshire Digital Award for best website – SILVER

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London Golf Show 2015London Golf Show 2015/16

Strategy: Get In The Zone

  • Develop Show Theme/Strategy
  • Promote LGS to a Golf Savvy Audience
  • Oversee Website, Advertising, Ticketing, Creative & PR
  • Manage Golf Monthly sponsorship
  • Manage Pay Per Click activity
  • Used Guerrilla media & celebrities to promote show
  • Oversee Social Media campaign

Results (2015)

  • Website Traffic up 123% YOY
  • Pre-show Ticket Sales up 33% YOY
  • Ticket Rev to site by 11% YOY
  • Moved Website ranking from 5.5 to 1.5m

 

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Chauffeur Drive London – 2015/16

http://chauffeurdrivelondon.com/Strategy: Time Management

  • Review current marketplace and existing competitive activity
  • Develop brand positioning, visual identity and iconography
  • Create company name & copy line
  • Create fully responsive website
  • Shoot imagery for website/Write Content
  • Ensure SEO is Google friendly
  • Manage Pay Per Click campaign

Results (2015/6)

  • Successful launch within two months of brief
  • Industry & Clients’ Customers complements on new site
  • 300% ROI (Return on Investment) for Adwords campaigns
  • Won *Essex Digital Award for best leisure & hospitality website – BRONZE

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INOVU – 2015

INOVU logo

Strategy: Being Better

  • Review current marketplace and existing competitive set
  • Understand where new company and product sit in the marketplace
  • Create company & product name
  • Develop brand positioning, visual identity and iconography
  • Create Copyline
  • Selected imagery to be used on all visual communications
  • Oversee product packaging design
  • Create sales support materials and installation instructions

Results (2015)

  • Launch date tbc

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Specimen

Specimen Angling – 2014/5

Strategy: Pioneering

  • Review and audit existing branded materials
  • Overhaul brand and introduce brand strategy
  • Design and recommend new website layouts
  • Mentor team on Social Media
  • Write, Promote and Generate PR & Competitions
  • Manage Design and Printing of campaign
  • Oversee branded events/shows

Results (2014)

  • Hotly received by customers
  • Increased media coverage
  • Increased footfall & sales following shows
  • Doubling of followers on Social Media

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ATL

The Altonwood Group – 2013/4

Strategy: First Class Service

  • Review and audit existing branded materials
  • Introduce metrics on which to gauge website and product success
  • Mentor General Managers on marketing techniques + Social Media
  • Create, Design, Manage and Implement new product strategy – AST
  • Develop and Implement Media strategy & plan
  • Manage, Radio, Press, Leaflet, Online Pay Per Click and SEO campaign
  • Write, Promote and Generate PR & Competitions
  • Manage Design and Printing of campaign

Results (2013)

  • Campaign paid for itself in first burst
  • Record hits to website
  • Rivals clubs copying format

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SMi

The SMi Group – 2012/13

Strategy: Experts in Experts

  • Review and audit existing branded materials
  • Introduce metrics on which to gauge website and company success
  • Oversee and change Marketing team processes
  • Oversee and integrate new website / manage Digital Agency
  • Review and recommend revenue generators incl. Advertising opps.
  • Train teams on Social Media strategy & Company ‘Communities’ site
  • Management of new Logo design

Results (2012)

  • Implemented new brand strategy
  • Managed site launch within 3 months
  • Re-branded company within 4 months
  • Personal recommendation from CEO

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The London Golf Show – 2011/12

LGS

Strategy: The Interactive Golf Show under one Roof!

  • Promote LGS to a Golf Savvy Audience
  • Oversee Website, Advertising, Ticketing, Creative & PR
  • Secured talkSPORT sponsorship & managed relationship
  • Secured and managed show talent – Trick Shot Boys / Sophie Horn
  • Used Guerrilla media & celebrities to promote show
  • Implement Digital Strategy/ Social Networking

Results (2011/12)

  • Pre-show Ticket Sales up 100%+ 20% (Y2)
  • Moved Website ranking from 5m to 1.9m
  • National Golf Show ticket sales up by 60%!
  • Increased visitors to site by 30% YOY

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TheSocialGolfer.com – 2010- to present

The Social Golfer Website front page

Strategy: Bringing Golfers Together

  • Promote TSG to a brand new golfing audience
  • ‘Change’ to sustainable business model e.g. Paywall
  • Website PR, Advertising Creative, Social Media, SEO, Events, Affiliates
  • Referenced in majority of Golf Mags, Online, 3rd Parties, Email Marketing
  • Changed imagery of site and added Newsletter, Sourced contributors
  • Copyrighting, Imagery, Moderation, Site Design, & Function

Results (2010)

  • Increased site traffic by 50% YOY
  • Increased Ad Rev by 100% YOY
  • Increased membership by 1k users
  • TSG named “Microsoft Bizspark Start-up of the Day”
  • Won *Essex Digital Award for best sports website – GOLD

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British Virgin Islands – 2009

BVI

Strategy: Simple Truths

  • Promote BVI as THE authentic Caribbean destination
  • ‘Go one step further than the brochure’
  • Video editorial, Advertorial, Ads, Content
  • Supported & Promoted in Newspaper & Mags
  • Commissioned photography for BVI use in marketing
  • Product Competitions

Results (2009)

  • Total Clicks to microsite: 18,402
  • Total Microsite Impressions: 34,500
  • Total Clicks through to BVI: 1,600
  • Total Unique Users: 16,301

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Navman – 2008

Navman

Strategy: Intelligent Thinking

  • Position Navman as more than ‘Technology’
  • Great British locations with your ‘Sat-Nav’
  • 20 articles/destinations by John Cleare
  • Supported in Newspaper & Mags
  • User generated content function & competitions
  • Channel FIVE sponsorship of The Gadget Show

Results (2007/8)

  • The Times’ best performing microsite EVER!
  • Total Microsite Impressions: 280,716
  • Total Unique Users: 85,489
  • Established Navman as 3rd in market

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